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๐‘ซ๐‘จ๐‘ป๐‘จ๐‘ฉ๐‘จ๐‘บ๐‘ฌ๐‘บ: What they can do for your Business.

To see the definition of a database, see below!

A strong database should make your life easier and be able to be accessed by multiple people at the same time, from various devices. Luke & I use databases for a range of activities: costings, marketing strategy, job info, and even one to track our most popular services. So, what does having these array of databases do for our business and what can it do for yours?

โœจ ๐‘บ๐’‚๐’—๐’† ๐’š๐’๐’– ๐‘ป๐’Š๐’Ž๐’†: thereโ€™s a popular expression โ€œtime is moneyโ€, do you feel thatโ€™s true? If you spend more than 30 minutes a day on data entry, youโ€™re spending too long. A well built database can automate certain processes, i.e data entry and calculations, meaning you spend less time on the computer and more time doing what you love.

โœจ ๐‘ฒ๐’†๐’†๐’‘ ๐‘ป๐’Š๐’…๐’š ๐‘น๐’†๐’„๐’๐’“๐’…๐’”: Electronic records are always available to you from multiple devices, saves space and can also be more secure. No need for filing cabinets and messy paper records when you have a well-built database!

โœจ ๐‘ฒ๐’†๐’†๐’‘ ๐’€๐’๐’–๐’“ ๐‘ญ๐’Š๐’๐’ˆ๐’†๐’“ ๐‘ถ๐’ ๐‘ป๐’‰๐’† ๐‘ท๐’–๐’๐’”๐’†: data can easily be sorted, filtered and arranged to give you valuable insights into how your business works, whether itโ€™s keeping up with how many of your customers live local to your business, who your ideal customer is or even keeping track of HR and training.

โœจ ๐‘ป๐’“๐’‚๐’„๐’Œ๐’Š๐’๐’ˆ ๐’€๐’๐’–๐’“ ๐‘บ๐’‚๐’๐’†๐’” ๐‘ญ๐’–๐’๐’๐’†๐’: While we are not marketing experts (I can recommend a few if youโ€™re looking!) we and many other small & medium business owners recognise the importance of keeping a track of our sales funnel. If youโ€™re collecting the right kind of data, it can show you ratios of things such as: for the amount of visits to your website, how many contact forms are filled in and then how many of these ultimately convert to sales. A good database can be automated to show you these figures helping your business go in the right direction!

If you like the idea of a well-built database but arenโ€™t sure where to start or what information needs to be collected, get in touch. Our resident database expert, Luke, can help with all database queries and quandaries!

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