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Does Your Business Really Need a Website?

You have a well established business but you're looking for more customers. You've used paid advertising, free advertising and word of mouth. Some interest is generated and some of that turns into paid work but you're still not getting the engagement you want. I have a question: Are you harnessing the power of a website for your business? "No", you say. Why not? "Because I am not convinced that they do much and they cost a lot."

While once true they used to cost a fortune, nowadays not so much (see our blog post "Web Design: Get in the know.") But as for whether they do much for your business, consider these 5 reasons it might:

1. A website makes your business look professional: 84% of consumers think a website makes your business more credible than businesses who only have a social media presence.

2. You can exhibit your products and services: This is especially important for businesses who don’t have a physical storefront...your website is it!

3. Your website establishes your place in your industry: Your competitors may not be online yet, but it won’t be long before they are. Cement your position as the leader in your industry by having a high-quality website first!

4. You can show off your best reviews and testimonials noticeably on your website: Displaying these is a great way to boost your credibility with potential customers.

5. A website can encourage your customers to contact you: A website is a great way to make your contact info easily available to potential customers.

If you don’t have a website, but would like to discuss some of the above points, contact us. We can see how to get your business on the map with a custom-built, professional website.

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